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How do I become a part of the campaign?
Imagine an India where everyone follows traffic rules…
Imagine an India where nobody throws rubbish on the roads…
Imagine an India free from corruption…
Imagine an India where all people from all religions, classes, regions live in real harmony…
Imagine an India of your dreams…
A journey of a thousand miles begins with a single step
- Confucius
One becomes a part of the campaign with that first step. Make a deposit into the Character Bank of India!
How high is your account in the Character Bank of India? Are your daily habits, attitudes, actions adding to the credit or debit?
Let us together replenish the Character Bank of India!
You can play your part right now.
All it takes is the decision to do or not do something that will add to the integrity of our society. It should be something that you feel is important – whether it be giving up a bad habit or vowing not to drive on the wrong side of the road. Every act of honesty builds our moral fabric.
Once you choose to, fill out the deposit slip, put it into our collective bank account at the Character Bank and become part of the growing movement to close the character deficit. You can make as many deposits as you honestly are committed to.
Each deposit must be backed by a sincere decision to implement it life long - day by day.
Download the "India, I Care!" Deposit Slip from here, print & fill it out and send it to "India, I Care!" (see Contacts for the address).
What Next?
Inspire others to join this campaign by making decisions.
With millions making decisions there will be a visible change in the streets and chowks of India. India will become a quality global leader - every citizen living with care and compassion for each other and for the environment.
Go Creative
Spread the campaign - It's up to you how; you could use stickers, t-shirts, plays, songs, articles, slogans, yatras, posters, festivals, skits, seminars, conferences, marathon runs, one-to-one conversations, big rallies, small gathering - any medium that can help you reach out to others - until it becomes a nation-wide obsession.
Network and strengthen the positive wave.
Keep in touch. Send in news of how your decisions and initiatives are having a ripple effect – write to us here!
There is nothing in this for you personally in the material way. BUT everything for India, and yes, a deep satisfaction for you personally!


